©2019 by RE-UP Records.


CEO/Latin Rapper & Songwriter

Eddie "Guapo" Jimenez, born in the Eastside of Los Angeles to Nicaraguan parents, is a young songwriter on the forefront of the Latin urban movement. During his childhood he adopted the nickname; Guapo, thus the moniker arose that would follow him to become his stage name. The streets of the eastside became his first interaction with music, which influenced his taste buds at an early age. Having the Entertainment Capital of The World in his backyard led him to experience a variety of music genres, such as merengue, regional-Mexican, bachata, and mainstream rhythms like hip-hop and R&B, which helped nurture his eclectic taste in music.

At the age of 13, he moved to Houston where he became the first male in his family to graduate high school. Following his graduation, at the age of 20, Guapo began to take interest in songwriting and crafted his first song “Just Say Yes.” Shortly after, his song “A Ella Le Gusta,” was highlighted in the Houston Chronicle in 2010. Recently, his song “No Como Yo,” was featured in the new travel series Advantage Omar on the Tennis Channel and as part of the Hollywood Short Film Festival.

In search to broaden his career he made his way back to the West Coast and enlisted in the American Musical and Dramatic Academy, where he earned a Bachelor of Fine Arts degree with a minor in business and entrepreneurship.

In 2012, he became tenacious in pursuing a career in music. With an abundance of genres at his fingertips, Guapo began developing his sound, which he describes as a mixtape of love ballads, gangster rap and new school flavor. Since then he has performed at SXSW festival and iconic venues including: 1OAK, The Roxy, Whisky A Go Go, House of Blues, among others. After bouncing around the label circuit and frustrated with the lack of support for his artistry, he took matters into his own hands and at only 27 years old, established his own label: RE-UP Records.